Menu Book vs Price List for Restaurants

In the past, many restaurants used a price list on the wall, rather than a menu book like restaurants or spas in the U.S. Is this due to limited service, design constraints, or language barriers? With the growth of the restaurant industry today, adopting a better solution to communicate service information to customers is essential. Here are the reasons why a menu book is a better option than a simple price list.

Menu Book Improves Customer Experience

During busy times, especially on weekends and holidays, when customers are waiting for service, a menu book can help speed up the check-in process. Handing a menu to customers while they are seated at the table or waiting area is a much more convenient option than requiring them to stand at the reception to check the prices.

Menu Book Doesn’t Disrupt the Restaurant’s Space

One significant issue with a price list on the wall is that it takes up valuable space that could be used for something more aesthetically pleasing. A price list, if not designed properly or updated frequently, can become unsightly and detract from the ambiance of your restaurant. A menu book, on the other hand, is compact and easy to move around without taking away from the visual appeal of your restaurant.

Menu Book is Flexible and Easier to Upsell

As is often the case, not all staff members may be fluent in English. Using a menu book helps restaurant staff upsell additional items without needing to say much. By including images, descriptions, and showcasing premium products, a menu book can encourage customers to try higher-end options. Plus, it helps avoid misunderstandings due to language barriers.

Menu Book Eases Reception Desk Stress

The reception desk can be a stressful area, with customers checking in, making reservations, asking about prices, and more. Adding a price list to the reception area can make things even more crowded. On the other hand, handing a menu book to customers while they wait keeps them engaged and reduces wait times, improving overall customer satisfaction.

Menu Book Benefits for Marketing

Unlike a simple price list that only shows service names and prices, a menu book offers additional opportunities for marketing. It can communicate business information, such as your restaurant’s story, policies, and social media links. Including your website address and social media links in the menu also provides free advertising while ensuring customers have easy access to more details about your restaurant.

About Our Menu Books

At Dazzle Pixel, our menu design and printing service is a comprehensive service + product solution, including the following steps:

1. Collecting information and images from the restaurant owner.

2. Writing service descriptions with proper grammar.

3. Consulting to craft the restaurant’s story and policies.

4. Designing a logo and menu layout that reflects your restaurant’s style.

5. Printing and shipping the menu to your restaurant.

A standard menu book typically has 6 pages. The cover comes in different colors and materials, with a simple logo design that can be embossed for added elegance. For more details and personalized consultation, please contact us.

If you’re ready to upgrade your restaurant’s menu presentation and customer experience, get in touch with Dazzle Pixel today to learn more about our custom menu design options!